A good website is never really done. It’s a tool, and tools need sharpening.
What worked last year might not work today. Design trends shift, your goals change, your users expect more. That’s not failure. That’s just the web.
If your site hasn’t been touched in a year, it’s probably underperforming. The copy might be off. The layout might feel dated. And it’s likely you’re missing out on new features that could actually make you more money or save you time.
This doesn’t mean you need to rebuild everything from scratch every six months. But it does mean:
Keep your content updated
Fix things that feel clunky
Look at your analytics and see where people drop off
Keep testing how fast, clear and useful it is
Treat your website like an ongoing product, not a one-time job.
Need help keeping it sharp? Let’s talk.